Use of technology to increase efficiency

Find out how these tools can increase the productivity of your company.

When you run a small business, it may seem that the day never has a sufficient number of hours. Fortunately, with the right tools and software technology, you can start to take more advantage of every minute and improve your profitability.

Financial management software

Financial management software can help you keep track of sales and expenses, control inventory purchases, manage cash flow, monitor payroll, keep track of accounts receivable and other purposes. Spreadsheets can be a valuable tool to help manage your company’s finances, either for regular daily needs or for specific analysis. Companies with more sophisticated financial needs may need more specialized financial accounting or other packages.

Banking operations over the Internet (Online Banking) and Mobile Banking Services (Mobile Banking)

The Online Banking services, such as Business Online Banking, provide a convenient way to manage your accounts, pay bills and accounts, transfer funds and meet other needs. With advances in mobile technology, managing your company’s finances from anywhere is much simpler than before. Mobile Banking (only available in English) allows you to monitor your accounts, so you can see your current balances, verify which deposits have been settled and identify if checks have been cashed, with ease. Even if you do not have a smartphone, Text Banking can help you take care of your business when you do not have a computer on hand.

“Look up customer data you already have to discover untapped business opportunities.”


CRM software

Customer Relationship Management (CRM) software allows you to find customer data you already have to discover untapped business opportunities. This information can tell you who your best customers are, what sales and marketing techniques are the most successful, and where you could improve your customer service. Common benefits of using CRM software include: higher sales revenue, shorter sales cycles, higher core conversion rates, higher customer retention, and lower sales and marketing costs. Here you can choose the best CRM software of 2018, which is suitable for your business.

Marketing on the website and on the Internet

Internet technology can play an important role in the marketing of your company. A website can serve as an Internet brochure to communicate with customers about your company, and about its products and services. The most developed websites can allow their customers to place orders, schedule appointments, ask questions and perform other activities. Campaigns and e-mail newsletters, as well as marketing on third-party sites, can expand awareness of your company’s existence, promote offers and help you relate to customers.

Cloud Computing

Cloud computing allows you to store information or applications on a remote server that authorized people can access, and where they can create, view and share data. This can help facilitate various tasks, such as file sharing, virtual meetings, banking services, and website hosting.

While these tools are an excellent starting point, they are just some of the technological solutions that can benefit your company. Specialized companies may need specific software adapted to the type of company. Talking with a specialist can help you make smart technology investments that will take your business into the future.

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